Purpose/Methodology
To consider graphic design in a dimensional context. To design for a family of products. To develop a brand, branding graphics, and verbiage. To deal with required regulation information. To develop hand skills in crafting dimensional comps. To scrutinize packaging construction.
I wanted to create an independent coffee company/wannabe space exploration and science foundation (similar to Spacex, Mars One, or Virgin Galatic).The targeted audience are hipsters that don’t take coffee seriously and are interested in novelty space-themed items. Please check out the coffee flavors and brochure here.
Product Statement
Andromeda is the name of our neighboring galaxy. We believe your coffee should elevate you to new places, which is why we specialize in other worldly taste. Our coffee beans are premium and unique. Our 3 brews are named after 3 of the most famous stars in the sky: Alpha Centauri (andromeda’s brightest star), Proxima Centauri (a small red dwarf), and Sol (named after our good ol’ sun).